Reactive

Founded in 1997, Reactive is one of Australia’s longest running interactive agencies. We were creating online experiences back when Netscape 2 was the browser of choice, and the "dot-com bubble" was but a twinkle in investor's eyes.

Founders Tim Fouhy and Tim O'Neill, who continue to independently own and manage the business, emerged from their studies of Computer Graphic Design at the pioneering Wanganui Polytechnic School of Design, New Zealand, in 1996.

Immediately following graduation, ‘the Tims’ moved to Melbourne to pursue their Internet careers at Sausage Software, one of the world's pioneering Internet software companies. As one of Australia's busiest and most profitable eCommerce Web sites, www.sausage.com became their responsibility and was twice voted most popular Web site at the Australian Internet Awards.

At this time, ‘the Tims’ became aware of the lack of experienced, results-focused and energetic interactive agencies in the marketplace. Thus… Reactive was born, with the aim of applying the skills and experience gained at Sausage Software to a wider range of commercial Web sites and multimedia projects.

Over the past nine years, the Reactive team has grown to include some of the most talented and experienced interactive marketers, designers and developers in Australia, helping to keep Reactive at the leading-edge of the industry. Our collection of industry awards is testament to the quality of work we produce.

Reactive's client-base has also grown, and includes an impressive range of Government, advertising, corporate, entertainment and IT companies.

In 2006 Reactive opened offices in Sydney and London, to build on an already solid client-base, and seize new opportunities in these regions.

Please visit our portfolio to view examples of our work.